HumanKind Info

Criteria + Key Dates

About THE Humankind initiative

HumanKind is ET Collective’s commitment to giving back — one brand at a time. Each year, we offer a full pro-bono brand package to one purpose-led business, helping bold ideas grow into powerful brands that can make a difference.

2025 Key Dates

Entries Open Monday 15th August, 2025

Entries Close Tuesday 30th September (midnight), 2025

Winner Announced Friday 17 October, 2025

Entry criteria

Who We’re Looking For

We’re here for the bold, the passionate, and the purpose-led. Whether you’re building something to improve lives, challenge the status quo, or simply make things better, we want to hear from you.

If you’ve got a spark, a story, and a vision for change, HumanKind could be for you.Please note: HumanKind was originally created to support women-led initiatives, and we continue to prioritise equity, inclusion, and impact when reviewing applications.

To Apply, You’ll Need To:

  • Be a founder or organisation with a purpose-led idea or business;

  • Be committed to making a positive impact on people, communities, or the planet;

  • Be registered with an ABN, and actively operating as a business or charitable organisation; and

  • Be able to collaborate with us across the branding process.

Please note: HumanKind was originally created to support women-led initiatives, and we continue to prioritise equity, inclusion, and impact when reviewing applications.

If You’re Selected

We’ll start with a kickoff session to get to know you and your goals. From there, we’ll work together to shape your brand — with a signed Services Agreement outlining everything we’ll deliver.

We’ll also document the journey and share your story as part of our HumanKind series, so others can be inspired by what you’re building.